Chase Metals

The Brief

Chase London Metals deal in one of the most lucrative of all alternative investments: Rare Earth Metals. The client wanted a logo designed to create a brand to sit within this sector. Once this was established they then required marketing material in the form of stationary and brochures.

The Solution

We decided to design a logo that was made up from 17 versions of a vignette style shape to reflect the 17 elements of metal. The brochure was designed with just greyscale images because the information was the key aspect of this product with the images just added to create some balance between the read the visual aspect, therefore full colour images could over power the composition which the client was in agreement with.